I caught up with Mr. Clifford Forster at the just concluded Digital Africa Summit at hosted at the beautiful Commonwealth Resort Munyonyo where I spent a few minutes chatting with Mr. Forster about his and IBM's vision for Africa.
Name: Clifford Forster
Position: Chief Technical Officer
Company: IBM Africa
Expertise: Consulting and Engineering.
Q: Where does your career with IBM start?
A: I was born, raised and trained in South Africa after which I worked across Europe in Engineering and Consulting. I joined IBM in 2001 as a partner in the Business and Consulting Division. There, I worked as a consultant for Financial Service Institutions across Europe and China.
Q: What was that like?
A: it was a good time and my time spent consulting and delivering projects led me to be named the "IBM Distinguished Engineer" in 2008.
Q: That sounds cool, what does it mean?
A: It's an internal IBM award that recognizes delivery and distinguished service to customers. It reflects and involves a broad range of deep level engineering and high level consulting.
Q: Returning to IBM, what was going on when IBM decided to switch up and reorganize itself?
A: Well, in 2008 IBM wanted to better focus itself on its markets, and that led to IBM identifying its principal markets. It emerged that there were two major groups: Mature or Developed markets and the Growth or Developing markets. The reorganization meant that markets which previously reported to vendors but were emerging would be given full focus and more attention. And that was how Johannesburg was set up as the sub-Saharan African Center of Operations for IBM.
Q: I understand the need to increase investments in order to stimulate growth [which is IBM's justification for concentrating on the African market] but why would you have given up a career in Europe to come back?
A: I am African, firstly (Laughing and smiling deeply). So there was that. The opportunity to have a positive influence on the growth of Africa is majorly what brought me back. I am very intrigued about the trends in Africa. For example, I have heard a lot from the conferences I have been attending lately that clients no longer want to be serviced remotely. What they want is IBM on the ground delivering services to them. They are buying more than a service; they are buying a brand.
Q: Tell me about the IBM Vision…
A: We realized in reorganizing IBM that in order to achieve our objectives, we were going to have to focus our work. The IBM of the future is looking at a smart planet; boiled down to 3 I's.
The smart planet concept was guided by three ideas after realizing that the 21st century had brought with it a substantial increase in inventions but also a fall in prices of technologies. We believe that the future is:
1. Instrumented: Due to the increase in inventions and innovations, we now see sensors embedded in everything; phones, water networks, water quality, electrical networks, power stations, vehicles, fridges and power meters. Everything is measured. The embedded sensors allow almost all gadgets to take measurements and readings.
2. Interconnected: Everything is being connected i.e. There has been a rollout of interconnected telecoms across the continent. So much that it is "Now no longer the internet of people but the internet of things…" connectivity for cars, appliances, cameras, pipelines, livestock, roadways. This means that more and more you need less gadgets. This is because your iPod talks to your laptop, your car talks to your phone, your phone talks to your banker, etc. Right now Africa has about 300 million mobile phones and projections put it at 400 million by 2010, this means that the continent will get eventually all get connected.
3. Intelligent: The use of this information, to support, enable and guide decisions in real time or near-real time.
Q: And your final word?
A: As technologists, we will be judged by the future by how we used emerging technologies to solve the really big problems facing us.
And so the future will be a safer, more connected place, albeit not without challenges, but Africa is positioning itself to be the fertile ground for the next generation's innovations.
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